E-Commerce 3.0: Beyond Alibaba and JD, New Players Reshape Online Retail

How Pinduoduo, Douyin, and Shein are redefining China’s digital marketplace. China’s e-commerce landscape has entered a new phase in 2025. For years, Alibaba’s Taobao and Tmall, alongside JD.com, dominated online retail. But a new generation of platforms, Pinduoduo, Douyin, and Shein, are disrupting

Digital Trade Corridors: Linking Belt and Road Economies Through Platforms

Cross-border e-commerce integrates with logistics and digital payments in partner countries. China’s Belt and Road Initiative (BRI) is best known for ports and railways, but in 2025, its digital dimension is just as important. Digital trade corridors, networks combining e-commerce platforms, logistics, and

Rural Digitization: Bringing E-Commerce to China’s Countryside

Logistics and mobile platforms transform consumer habits in rural provinces. China’s e-commerce boom has long centered on major cities, but in 2025, the countryside is the new frontier. Rural digitization initiatives are bringing online shopping, digital payments, and logistics networks to millions of